Book Marketing
Book Marketing tips, ideas, resources, and success stories.
The Word of Mouth Marketing Manifesto
In its June 2007 issue, Promo magazine featured Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking. As CEO of the Word of Mouth Marketing Association, Sernovitz excerpted the association’s manifesto. Here it is: Happy customers are your best advertising. Make people happy. Word of Mouth Marketing: Happy customers are your best advertising. Make […]
Reach Out to People You Look Up To
Reach out to people you look up to. Email them, tweet them, Facebook them. Most of the time, they don’t say no. — Stacy Ferreira, co-founder of AdMoar.com She followed her own advice to score funding from Richard Branson and other icons. You can do the same in reaching out to people you look up […]
Lisa Kogan: Dreaming and Doing
Lisa Kogan, a columnist for Oprah magazine, answered a reader’s question about getting her dreams off the ground. Here is part of her answer: If all we ever did was dream, the world would be made up of Batmans and ballerinas—it’s time to stop spinning and start doing. Then Lisa laid out a plan for the reader: Plan […]