Book Marketing
Book Marketing tips, ideas, resources, and success stories.
Derek Murphy Launches His YA Novel with Grace
Derek Murphy, author of Shearwater, book one of the Ocean Depths mermaid series, has done some wonderful stuff in promoting his book launch this past week. Here’s a little of what he has to say about his launch (on his Urban Epics blog): I just published Part One of my first novel Shearwater – an epic YA […]
The Word of Mouth Marketing Manifesto
In its June 2007 issue, Promo magazine featured Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking. As CEO of the Word of Mouth Marketing Association, Sernovitz excerpted the association’s manifesto. Here it is: Happy customers are your best advertising. Make people happy. Word of Mouth Marketing: Happy customers are your best advertising. Make […]
Reach Out to People You Look Up To
Reach out to people you look up to. Email them, tweet them, Facebook them. Most of the time, they don’t say no. — Stacy Ferreira, co-founder of AdMoar.com She followed her own advice to score funding from Richard Branson and other icons. You can do the same in reaching out to people you look up […]
Lisa Kogan: Dreaming and Doing
Lisa Kogan, a columnist for Oprah magazine, answered a reader’s question about getting her dreams off the ground. Here is part of her answer: If all we ever did was dream, the world would be made up of Batmans and ballerinas—it’s time to stop spinning and start doing. Then Lisa laid out a plan for the reader: Plan […]