Book Marketing

The 12 Commandments of Success by W Randall Jones

Here are W. Randall Jones’s 12 Commandments of Wealth. They are really 12 rules for success. They are worth paying attention to as you write and market your books. Note: The comments after the bolded commandments are mine (John Kremer). 1. Never seek money for money’s sake. — If you are writing and marketing your books […]

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The Holiday Lights Theory of Economics

The Holiday Lights Theory of Economics is based on my observations of many holiday seasons, especially the winter holidays, during the past 20 years. I’ve noticed that when the economy is getting better (or, at least, people are feeling that it is getting better), more people decorate the outsides of their homes with holiday lights. […]

Dan Auerbach on Success

Here are a two key insights that singer and songwriter Dan Auerbach of the Black Keys shared in an article in Red Bulletin magazine. Don’t trust anyone who tells you to stick to the rules. — Dan Auerbach Don’t trust anyone who tells you to stick to the rules. — Dan Auerbach Click To Tweet […]

Q&A: When Is a Book Well-Written and Publishable?

This evening I answered the following book publishing question on Quora. I figured I’d share my answer here as well. Question Publishers: What tips you off that a book is well written or publishable? I’m asking this question because I’m about to send my manuscript to literary agents, as well to companies that accept slush. I’ve been […]