Reach out to people you look up to. Email them, tweet them, Facebook them. Most of the time, they don’t say no. — Stacy Ferreira, co-founder of AdMoar.com
She followed her own advice to score funding from Richard Branson and other icons.
You can do the same in reaching out to people you look up to. And people, of course, you hope will help you market or promote your book, write a testimonial for you, host an interview of you, etc.