eBook Marketing

Book Marketing Q&A: ISBN Numbers and Self-Publishing

Question: I am pondering publishing a book through Ingram Spark and would like the book in bookstores. When should you use ISBN numbers to self-publish? Answer: Every book you publish, whether self-published or done with a major publisher, should have a separate ISBN number. In fact, each version of the book you publisher should have […]

Why Speak? How to Create a $1,000,000 Speech

Learn how to create a million dollar speech. Learn why you should speak if you want to promote your book, promote your services, and have fun doing it. Why You Should Speak! People need and want your message, your smarts, your expertise, and your inspiration. You can meet amazing people. You can solve problems and […]

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YouTube vs. Pinterest: The Showdown

Question: What’s your opinion on using YouTube videos for marketing a book and website versus Pinterest? To me, Pinterest is much easier but YouTube seems promising for providing traffic longer. John’s Answer: Personally, I think these two social networks are the two best social media for helping authors sell books, get traffic, and build relationships. YouTube […]

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Seth Godin: Books Matter

Guest post by Seth Godin The shift is real and it’s forever (books by the numbers). Books and bookstores have been around for 500 years, and one thing the industry has improved is data gathering. By store, by genre, by format, by author — the data is there. Authors can ignore it in their quest […]