eBook Marketing

Brand Your Topic with Paypal!

You can now set up a business or personal Paypal link for people to send you money. Here’s mine (with my Book Marketing brand): http://PayPal.Me/BookMarketing. It’s a quick and easy way to set up any payment options. For instance, if I want people to send me $25 to pay for something, I just add /25 […]

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Book Marketing Tip: Introverted Book Author

Book Marketing Q&A: First-Time Book Authors

I did a Q&A for a writers blog several years ago. I thought I’d share the questions and answers here as well. Question: When is the best time to start promotion efforts for a manuscript or book? John’s Answer: I believe the best time to start book promotion is when you have the idea for the […]

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Jeffrey Hedquist: Promoting Your Books the Storyteller Way

Guest post by Jeffrey Hedquist The following article is excerpted from my good friend and talented radio voice and commercial producer Jeffrey Hedquist’s monthly Radio Hed Lines newsletter. In writing and performing radio commercials, Jeffrey is adamant that you have to tell stories. The same is true for books! Here’s what he says: People love […]

Fred Gleeck: Writing Great Internet One-Page Sales Letters

In an issue of Fred Gleeck Insights ezine from many years ago, my friend Fred Gleeck provided an outline for a good Internet one-page sales letter that would work for books, reports, audios, videos, kits, home study courses, software, and other information products. Here it is: 1. Prehead 2. Headline 3. Posthead 4. Opening Line/Paragraph 5. Build […]