eBook Marketing
eBook Marketing tips, ideas, resources, and success stories.
Antoine de Saint-Exupéry on Building a Ship
If you want to build a ship, don’t drum up the men to gather the wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea. — Antoine de Saint-Exupéry And, if you want to sell books, don’t drum up humdrum followers. Teach your fans to yearn for […]
Book Marketing Tip: Graphic Quotes for Novel Marketing
Nicole Collet, author of Red: A Love Story, started sharing graphic quotes from her novel. These quotes are eminently shareable on social media and blogs about novels. As she notes, These are quotes, paraphrases and short excerpts from my novel RED. I will keep posting them as I go—it’s so much fun! I hope you […]
Internet Marketing Ideas for Cookbook Authors and Recipe Ebook Writers
Here are a few ideas for marketing cookbooks and recipe ebooks online: Do a Cook-Off Challenge Recently chef Gordon Ramsay, host of MasterChef and Hell’s Kitchen, challenged Bobby Flay to a cook-off (aka Culinary Throwdown) via an Instagram video (http://www.facebook.com/gordonramsay). That challenge video went viral, not only online but via AP and People. Here’s what Ramsay said: […]
Guy Kawasaki on Self-Publishing
In a discussion with Bloomberg’s Emily Chang, Guy Kawasaki, Apple’s former chief evangelist, discussed the importance of self-publishing. He also talked about the Apple Watch, MacBook Pro, and the Apple car. Kawasaki is now the chief evangelist for Canva. Kawasaki is the author of The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone […]