eBook Marketing

Patricia Cornwall: On Life

My philosophy is simple. Keep your eye on the ball. Live life as if you mean it. — Patricia Cornwell, author Patricia Cornwell, author of the Kay Scarpetta crime novels, offers some great book marketing advice here: 1. Keep your eye on the ball. That means you need to stay focused not only when you are […]

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Book Publishing Q&A: Requirements to Get a Book Published

Book Publishing Question I was interested in getting a book published. I just wanted to know the requirements. What are they? John’s Book Publishing Answer First, that question is really too general since it provides me with no info about your book: topic, length, how much completed, audience, author platform, etc. Or about you. Both are […]

Seth Godin on The Bestseller Effect

Here is a new article that Seth Godin shared via email. He makes some great points on how bestsellers are created. This is definitely worth reading: There are two markets for books (and music). The first market consists of grazers, collectors, or omnivores. They make the market happen. They read a lot of books. They visit the […]

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Avoid the Perfect Book Syndrome, Aim for the Perfect Reader Experience

This headline features one of the key tips that product launch king Jeff Walker offered in a free video several years back. Of course, he talks about it as avoiding the perfect product syndrome. And aiming for the perfect client experience. But it’s the same thing. In this video he also describes Sideways Sales Letters […]