Internet Marketing

What Is Google AuthorRank and Why Should You Care?

AuthorRank is Google’s attempt to analyze the influence and reliability of those who write blog posts, web pages, and the like. But AuthorRank essentially became unimportant when Google+ disappeared. For the average writer, marketer or content producer, AuthorRank offers an incredible opportunity to brand yourself. Even more important for those of us who write books, […]

Mark Coker: eBook Publishing Predictions for 2013

Mark Coker of Smashwords recently made the following predictions about ebooks and publishing for the upcoming year (2013). 1. Ebooks as a percentage of overall trade book sales in the US should hit 45%, up from what I’m estimating will probably be 30% in 2012. We’ll still continue to see ebooks take eyeballs from print […]

Cliff Ravenscraft: What You Need to Know to Start a Successful Podcast

Listen in as Michael Stelzner of Social Media Marketing podcast interviews Cliif Ravenscraft, founder of Podcast Answer Man, who has devoted more than 20,000 hours to podcasting. Here are a few things you’ll learn during this Starting a Podcast interview: Start podcasting by speaking about your passion or hobby. Audio podcasts are the most popular […]

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Book Marketing Tip of the Week: 20 December 2012

John Kremer’s Book Marketing Tip of the Week December 20, 2012 – 50 Ways to Leave Your Lover Day, American Poet Laureate Birthday, Dreamgirls Day, Get a Life Day, U.S. Nobel Prize Day, It’s a Wonderful Life Day, U.S. Bachelor Tax Day In this issue . . . – Book Promotion and Book Publicity Blog […]