Marketing Novels

Book Marketing Advice from Consumer Magazines

Write with passion. Write from your heart. And you will find an audience. — John Kremer Click To Tweet Here are a few great statements I’ve run across while reading various consumer magazines during the past few days. All of these statements offer marketing lessons for authors, publishers, and entrepreneurs. You know what real power […]

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The Relationship between Shares and Links

17 Research-Based Tips about Blog Content, Shares, and Links

Last summer BuzzSumo and Moz combined their knowledge and data to analyze the shares and links of more than one million blog posts. They uncovered some key points on how you should be blogging if you want more shares or links (and, thus, more traffic to your website). Here are a few of their top […]

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Benefit-Oriented Testimonials

Lisa Copen: Collecting Testimonials and Blurbs

Seven years ago, Lisa Copen shared the following advice on getting testimonials with members of The Book Marketing Network. I thought her advice was worth repeating. When collecting your testimonials or blurbs for your book, make sure to not have all of them be from experts. Yes, a well-known celebrity can add a bit of […]

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Build an Author Platform

Q&A: When Is a Book Well-Written and Publishable?

This evening I answered the following book publishing question on Quora. I figured I’d share my answer here as well. Question Publishers: What tips you off that a book is well written or publishable? I’m asking this question because I’m about to send my manuscript to literary agents, as well to companies that accept slush. I’ve been […]

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