Marketing Novels

Self-Publishing Tips: How Do I Get My Books Published?

I get this question at least five to ten times every week in one form or another: How do I get my books published? Or, sometimes it’s made as a statement: I need help getting my book published. Or they might ask: What’s the best way to self-publish my book? Check out the answer to this […]

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Seth Godin: Harper Lee and Two Mythical Promises

The following is taken from an email of Seth Godin (reprinted by permission): Harper Lee is a legend and a genius. She’s also the exception that proves the rule, twice. Rule 1: Your book will not be beautifully edited, it will not be lovingly hand sold, it will not be taught in schools across the […]

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To Sell More Books, Show Don’t Tell

Here is an excerpt from an email book promotion I received a few years back that did not get my click-through to buy the book. This book “is a remarkable testimony to the strength and perseverance of the human spirit. This true story will pull at the heartstrings of every American, and readers from everywhere.” Now, that […]

Persistence: What You Have Control Over

When you are writing a book, you have lots of control over the content, style, and format of your book, but once you start to market, you lose a lot of control. You can’t force media to feature you. You can’t force bookstores to put your book on their shelves. You can’t force readers to […]