How to Create a Bestselling Novel (and Movie)!

Here’s a short story about Andy Weir, author of The Martian:

He didn’t start out to write a book. He just started blogging some stories on what it would be like to survive on Mars. And people started reading those stores — and liking them. That’s how he began to build his author platform.

Then his readers started giving him feedback. As he put it, “The other thing that was cool was that I had 3,000 fact checkers,” checking everything he wrote.

When he finished serializing the book, his fans asked him to put his wonderful stories into a book. So he did. At first he gave away the ebook on his website. But his readers still wanted more: an easy way to download the book to their Kindle reader. So Andy uploaded a Kindle version and sold it for 99¢. And he went on to sell more than a million copies of his 99¢ Kindle ebook.

Consider this: Andy gave away his book twice — once as a serialized novel which anyone could read for free, and then as an ebook which, again, people could download and read for free. And get this: He still sold over a million copies of his 99¢ Kindle ebook on Amazon.

The Martian by Andy Weir

Free rocks! Free works!

That brought him the interest of book publishers and movie producers where, within four days of each other, he sold book and movie rights for more than a million dollars.

The Martian by Andy Weir is now a #1 New York Times bestseller for combined print and ebook fiction (9/30/15).

The Martian by Andy Weir is now #1 in trade paperback fiction on the New York Times bestseller list (9/30/15).

The Martian by Andy Weir is now #2 in mass-market paperback fiction on the New York Times bestseller list (9/30/15).

The Martian, a Ridley Scott movie starring Matt Damon and Jessica Chastain, was released on October 2, 2015. In three weeks, it generated almost $320 million in gross sales and has gone on to gross over $570 million (12/9/15).

The Martian by Andy Weir ranks as follows on (9/30/15):

#1 in Books > Literature & Fiction > Action & Adventure

#1 in Kindle eBooks > Literature & Fiction > Action & Adventure

#1 in Books > Science Fiction & Fantasy > Science Fiction

#1 in Kindle eBooks > Science Fiction & Fantasy > Science Fiction

#2 in Books (that’s for all books on Amazon!)

The Martian by Andy Weir has 23,825 reviews with 74% 5-star reviews on Amazon and 19% 4-star reviews (12/10/15). In fact, as I wrote this blog post, the novel got three more reviews!

Andy Weir sold movie rights to a new novel for $3 million with Ryan Gosling signed to star.

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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  1. Wow! I loved the movie – I would love listening to an interview with Andy Weir. Any chance you can pull that off?

  2. Patricia4jj I would love to do that interview. A great story.
    I’m not sure how to reach out to him, but I will look into it.
    John Kremer

  3. Pingback: John Kremer's Self-Publishing Hall of Fame | Book Marketing Bestsellers

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