Marketing Novels

To Sell More Books, Show Don’t Tell

Here is an excerpt from an email book promotion I received a few years back that did not get my click-through to buy the book. This book “is a remarkable testimony to the strength and perseverance of the human spirit. This true story will pull at the heartstrings of every American, and readers from everywhere.” Now, that […]

Persistence: What You Have Control Over

When you are writing a book, you have lots of control over the content, style, and format of your book, but once you start to market, you lose a lot of control. You can’t force media to feature you. You can’t force bookstores to put your book on their shelves. You can’t force readers to […]

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Book Marketing Tip: Creating Relationships

All of marketing consists in creating relationships. Real relationships: friends, lovers, partners, warriors, fans. — John Kremer Have you built your tribe? Have you inspired a fan club? Do you lead, or do you follow? Do you share, or do you shout? All of marketing consists in creating relationships. Real relationships: friends, lovers, partners, warriors, […]

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Book Marketing Tip: Keep Moving Forward

Whenever you find yourself doubting how far you can go, just remember how far you have come. Remember everything you have faced, all the battles you have won, and all the fears you have overcome. Keep moving forward. Book Marketing Tip No matter how many rejections you get from the media, no matter how many […]