Publicity Tips
Publicity tips for books, authors, publishers, speakers, and more.
How to Spend a $50,000 Book Promotion Budget
Most beginning authors as well as many established book authors do not know how to set up a budget for promoting their books. In this post, I’ll reveal how you can go about setting a $50,000 budget for promoting your book—and then how to spend that budget. Here’s your budget for promoting a book: $40,000 […]
Book Marketing Bingo: Are You Doing Enough to Market Your Books?
Are you doing enough to market your books? You can find your answer below. How many of these book marketing activities have you done for your most important book? Do you score a bingo on this Book Marketing Bingo card? Do a TV interview – Sign books at a bookstore – Write a guest blog […]
Knock and Knock Again
I learned sales and marketing from knocking on a hundred doors a day. You quickly discover that you’ll get 99 slammed in your face before you make a sale. — John Paul DeJoria, quoted in The Education of Millionaires by Michael Ellsberg While John Paul DeJoria knocked on doors to sell hair care products, as […]
Book Marketing Makeover Months Redux
In December 2011 and January 2012, I featured guest posts from book authors, publicists, service providers, and others. Some of that book marketing content is still relevant today (seven years later), so I’m sharing the most relevant guest articles here on this website or linked to the original article on my old book promotion blog. […]