Self-Publishing
Every Author Needs Sponsors
Each year in North America, companies spend $3.85 billion on sports sponsorships and $2.1 billion on arts and social sponsorships. Short and simple: I think every book and every author should have sponsors for their work. Here are a eleven reasons why sponsorship can boost the sales of a book and/or author. 1. Enhance credibility […]
The Book Author’s Marketing Plan
You poured your heart and soul into writing a book. Now comes the real challenge. How do you get it into the hands of readers? Here’s a proven 10-step marketing plan to make sure your book finds its audience — a clear, actionable book marketing strategy to get your book read. Be Heard: Create Your […]
Strategic Book Marketing Plan: A 2026 Roadmap for Authors
A powerful 10-point book marketing strategy gives you a clear actionable plan to market your books. Four manageable book marketing strategic phases build on each other. Check out this book marketing video: 1. Build the Foundation: The Stuff You Own and Control First things first, the foundation: Build the stuff that you own and control. […]
Books, Authors, and Publishers Who Make a Difference
In my work as someone who helps people create, write, publish, and market books, I’ve been fortunate to know and work with a lot of wonderful people. Here is a short list of some of the authors and publishers I’ve worked with or known in the fields of self-help, business, and spirituality. I call many […]