Social Media

YouTube vs. Pinterest: The Showdown

Question: What’s your opinion on using YouTube videos for marketing a book and website versus Pinterest? To me, Pinterest is much easier but YouTube seems promising for providing traffic longer. John’s Answer: Personally, I think these two social networks are the two best social media for helping authors sell books, get traffic, and build relationships. YouTube […]

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Placing Your Book Covers into Incredible Settings

Using a neat little website (placeit.net), you can place your book covers (or other product images or website images) into interesting settings: presentation settings, mobile phones, computers, t-shirts, even fashionable videos. Check out these two images I created with PlaceIt.net. As you can see above, the image is free to use with no advertising. That […]

Pretty Pins Versus Effective Pins

The above image pinned by novelist Nora Roberts is a beautiful image, but you can’t read the words when you view the image in the Pinterest timeline. Yes, it is possible to read the words when the above image is shared on Facebook, Twitter, Google+, and Instagram. But not on Pinterest. And probably not on […]

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Facebook Has Made Some Big Changes – Will They Affect You?

Jeff Walker, the Product Launch King, recently produced a video asking a key question: Did Facebook Just Wreck Your Business? With Facebook now showing people friends and family posts but not business posts, your business on Facebook will have to involve paid ads. Note: You don’t own your social media assets: Facebook pages, YouTube videos, […]