Social Media

The Holiday Lights Theory of Economics

The Holiday Lights Theory of Economics is based on my observations of many holiday seasons, especially the winter holidays, during the past 20 years. I’ve noticed that when the economy is getting better (or, at least, people are feeling that it is getting better), more people decorate the outsides of their homes with holiday lights. […]

Q&A: When Is a Book Well-Written and Publishable?

This evening I answered the following book publishing question on Quora. I figured I’d share my answer here as well. Question Publishers: What tips you off that a book is well written or publishable? I’m asking this question because I’m about to send my manuscript to literary agents, as well to companies that accept slush. I’ve been […]

Book Marketing Tips from Some Smart People

Here are a few book marketing tips I’ve shared via Facebook recently. These tips from some very smart people apply to life as well as to marketing and selling books. A dream is just a dream. A goal is a dream with a plan and a deadline. — Harvey Mackay, businessman and author A dream […]

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Before People Buy from You . . .

Before people buy from you, they’ve got to buy into you. — Chuck D of Public Enemy Before people will buy from you, they need to know, love, and trust you. — Internet Marketing Adage Before people buy from you, they’ve got to buy into you. — Chuck D of Public Enemy … Before people […]