Speaking
Dallas Clayton: An Awesome World of Book Marketing
Dallas Clayton, author of An Awesome Book! and other children’s books, originally self-published his first book after getting multiple rejections. His story was featured in a TV commercial for Google Chrome. The video had 186,000 views in less than 3 months. The commercial was featured on TV and Hulu, among other sites. I’m sure Dallas […]
Alexandria Brown: 7 Ways to Use Audio to Increase Your Web and Email Sales
Have you thought about adding audio to your website yet? You should. While great copy does a good job of selling your services and products, audio will amplify the effect of your words. Audio gives you a more personal connection with your Web visitors. Social psychologists tell us that humans are more likely to trust […]
Jennifer Miller: Innovative Ways to Market a Novel
Jennifer Miller’s debut novel, The Year of the Gadfly, was published by Houghton Mifflin Harcourt. And, yet, even with great reviews from The Washington Post and Glamour, her book didn’t generate blockbuster sales. Her publisher even produced a book trailer featuring Brian Williams, Andrea Mitchell, Dan Rather, Christiane Amanpour, and Sam Donaldson reading from her […]
3 Steps to Doing the Work You Love and Loving the Work You Do
I have discovered that many book authors hate marketing books. That’s too bad, because it can be the most fulfilling part of the job — that interacting with potential customers, with people whose lives you can change, with readers who will respond in the most interesting ways. I have discovered that many book authors hate marketing […]