Writing and Creating Books

Jeff Davidson: Tools in Your Book Author Arsenal

Every budding author can employ a handful of standard written materials to support his or her overall marketing efforts. These include an author biography, news releases, articles, and fact sheets. A Current Author Bio A biography is not a resume. A resume is certainly useful for landing a new job or the preparation of proposals, […]

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Jeff Davidson: To Authors Who Exaggerate: Stop!

Guest Post by Jeff Davidson What a terrible web we weave… the temptation among aspiring authors to embellish their marketing literature with grandiose claims is overwhelming. I’ve seen newbies whose credentials are still developing who are prone to make grandiose claims, especially on self-published books, such as, “The world’s leading…,” “One of the most popular…,” […]

Seth Godin on Book Covers

In a blog post eight years ago, Seth Godin wrote In praise of a blank page. Here is what he had to say about book covers: “A friend just sent me a book he worked on. It’s a terrific book, but it has an astonishingly mediocre (if that’s possible) cover. I can just see how the cover […]

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Binyavanga Wainaina, author of One Day I Will Write About This Place

Book Authors Among the Time 100 Most Influential People

In this year’s list of Time’s 100 Most Influential People, there are good number of them that have written a book. Here’s a partial list of book authors on the Time 100 list: Chimamanda Ngozi Adichie, author of Americanah Anat Admati, co-author of The Bankers’ New Clothes Jorge Mario Bergoglio, aka Pope Francis, author of […]