In this episode of the Social Media Marketing Podcast, Michael Stelzner interviews David Siteman Garland, the host of The Rise To The Top podcast and author of Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business.
Here are a few of the key points covered in this podcast:
If you have great content, you can turn it into a legitimate six-figure–plus business.
Before you monetize your platform, the first thing you need to have is an email subscriber base. You can generate a six-figure income from an email list of several hundred or more.
Right now you have something that you can monetize.
Here is a list of different monetization strategies used by the top mediapreneurs:
Your own products
One-on-one personal coaching or consulting
Online or in-person events
David encourages people to do what he did, which was to look at the top end of his market and his particular customer. You also need to check out other sources and determine those price points. You don’t have to work your way up to that range, you want to be in that price range.