Check out this email marketing infographic with some very informative statistics that could change how you do your email marketing.
Here are a few of the statistics from the above email marketing infographic:
The total number of email accounts is expected to increase to over 4.3 billion worldwide by the end of 2016 (Radicati Group).
Over 53% of emails are opened on mobile devices (Campaign Monitor).
72% of people prefer to receive promotional content through email compared to 17% who prefer to get promotions via social media (MarketingSherpa).
Transactional emails are 8 times more likely to be opened than other types of email. They also generate up to 6 times more revenue (Experian).
81% of online shoppers who receive emails based on previous shopping habits are likely to make a purchase as a result of a targeted email (eMarketer).
Personalized email messages improve click-through rates by 14% and conversions by 10% (Aberdeen).
Marketers have found up to a 760% increase in revenue from segmented campaigns (Campaign Monitor).
Email marketing has an ROI of 3800% (DMA).