I have found that graphics connecting one well-known novel to a new novel helps to drive traffic to the new novel sales page. When you connect your book to a well-known book or a bestselling book, people that liked the better known book will want to check out your book. That’s where these If You Like This, You’ll Love This graphics and If You Loved This, Read This graphics really work. They drive traffic.
Here are four such graphics I created for John Grave’s Death by Design thriller. With these four graphics, I connected John’s thriller to Year One by Nora Roberts, Prey by Michael Crichton, the Trackers TV series, and The Andromeda Strain by Michael Crichton. You can check out a few more such graphics I created for John on his Tracker Blog.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.