Mitch Axelrod: The New Game of Selling Video

In this interview Mitch Axelrod, author of The New Game of Selling: Attract, Convert, and Keep More Customers and Multiply Profits, talks about the old game versus the new game of sales.

The old sales strategies was all about manipulation: convincing people and closing the sale. The new approach is about doing what’s right for the customer and the company.

The old game was always a pitch. The new game is more of a conversation. It’s not just business, it’s personal.

If procedures and rules get in the way of the customer, you’re putting roadblocks ahead of your customers.

When given the choice to follow your rules or love and serve customers, love and serve your customers 100% of the time.

In his book, The New Game of Selling, Mitch distills 75,000 hours of selling wisdom into one success playbook that shows you how to win today’s sales game in any industry and in any economy. Up your game, lead the field and be the indispensable trusted voice.

Attract people searching for what you sell and who are ready to buy it now. Never make another cold call again.

Qualify a person in 5 to 10 minutes as ready or getting ready. Know how and with whom to best to invest your time.

Convert more browsers into buyers. Transform marketing expense into profitable sales and income.

Keep existing customers coming back, buying more and bringing friends. This model also reactivates past buyers.

Multiply your ROI with three plays that increase customer value. Boost your bottom-line profits fast.

Mitch Axelrod has trained a million people to play The NEW Game of Selling and created billions of dollars for thousands of companies.

Mitch Axelrod: On the New Game of Selling

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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