Customer Service

Mitch Axelrod: The New Game of Selling Video

In this interview Mitch Axelrod, author of The New Game of Selling: Attract, Convert, and Keep More Customers and Multiply Profits, talks about the old game versus the new game of sales. The old sales strategies was all about manipulation: convincing people and closing the sale. The new approach is about doing what’s right for […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.

Gary Vaynerchuk on Social Media’s Multiplier Effect

Gary Vaynerchuk, author of The Thank You Economy, talks about how to get a return on investment from your social media activities. He calls his approach customer service on the offense. In the past, word of mouth spread to a handful of people within a customer’s closest circle of friends and family. Now, customers are […]