author promotions
Author Promotion: How Terry McMillan Got Her Bestselling Start
When Terry McMillan’s first novel Mama was published in 1987, her publisher only sent out press releases and review copies — their standard low-level effort for first-time authors. So Terry took the promotion into her own hands. She wrote more than 3,000 letters to bookstores, colleges, chain stores, African-American groups, and other groups asking them […]
The Power of Single-Author Blogs
Listen in as Michael Ellsberg interviews superstar blogger Tim Ferriss on the power of single-author blogs. Alas, this audio is no longer available. An appearance on a single-author blog with a passionate following can be more powerful than the New York Times, CNN, and even The Today Show. Write a guest blog post. Have them […]
51 Ways to Help a Book Author You Love
Eileen Flanagan, author of The Wisdom to Know the Difference, wrote a blog post several years ago telling friends of book authors how they could help the author sell more books. Inspired by her post, here is my much-expanded list of over 50 ways that friends and family can help book authors to sell more […]