Listen in as Michael Ellsberg interviews superstar blogger Tim Ferriss on the power of single-author blogs.
An appearance on a single-author blog with a passionate following can be more powerful than the New York Times, CNN, and even The Today Show.
Write a guest blog post. Have them interview you. Encourage them to review your books.
But, note, creating relationships with the VIP behind a single-author blog is not a two-week lark. It can often involve a multi-year effort.
Read Michael Ellsberg blog post on Forbes.com here: The Tim Ferriss Effect: Lessons From My Successful Book Launch – http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.
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