Listen in as Michael Ellsberg interviews superstar blogger Tim Ferriss on the power of single-author blogs.
An appearance on a single-author blog with a passionate following can be more powerful than the New York Times, CNN, and even The Today Show.
Write a guest blog post. Have them interview you. Encourage them to review your books.
But, note, creating relationships with the VIP behind a single-author blog is not a two-week lark. It can often involve a multi-year effort.
Read Michael Ellsberg blog post on Forbes.com here: The Tim Ferriss Effect: Lessons From My Successful Book Launch – http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect.