Creating Relationships

Fall in Love with Your Readers – Really!

I just finished a coaching call with an author. And at one point I asked her this question: How can you fall in love with your readers? And how can your readers fall in love with you? The thing is, these two questions are probably the most important questions you can ask yourself as an […]

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Interviews: How to Create Relationships with Key Media People

Would you like to know an effective way to create a real relationship with a top-tier media contact? It’s really quite simple. Just follow what Darrell Gurney, the Career Guy, did back in 2008. What was he doing? He was inviting top media people to answer questions via free teleseminars with his clients. In one teleseminar, he […]

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Persistence: What You Have Control Over

When you are writing a book, you have lots of control over the content, style, and format of your book, but once you start to market, you lose a lot of control. You can’t force media to feature you. You can’t force bookstores to put your book on their shelves. You can’t force readers to […]

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Book Marketing Tip: Creating Relationships

All of marketing consists in creating relationships. Real relationships: friends, lovers, partners, warriors, fans. — John Kremer Have you built your tribe? Have you inspired a fan club? Do you lead, or do you follow? Do you share, or do you shout? All of marketing consists in creating relationships. Real relationships: friends, lovers, partners, warriors, […]