critical mass
Seth Godin on The Bestseller Effect
Here is a new article that Seth Godin shared via email. He makes some great points on how bestsellers are created. This is definitely worth reading: There are two markets for books (and music). The first market consists of grazers, collectors, or omnivores. They make the market happen. They read a lot of books. They visit the […]
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.
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