Selective Participation: Find Something You Love to Do

Here are a few book marketing tips from Snoopy the dog, Dennis Quaid the actor, and a character in a TV series.

Lazy is a very strong word. I like to call it selective participation. — Snoopy and Woodstock

John’s book marketing tip: You can’t be lazy in marketing your books, but you can be selective in what you do. And you should be selective. Do the things you love to do in marketing your books. Do the things you can afford to do. Do the things that you have time to do.

Note: You can’t do everything, so do the things that make you happy and actually result in helping you sell more books and change more people’s lives.

Find something you love to do, and figure out a way to get paid for it, and you will have a third of your life kind of solved. — Dennis Quaid, actor

John’s book marketing tip: Writing books (and selling them) are a great way to spend a third of your life. If you love writing and sharing, become an author. But don’t become a silent author. Do something every day to sell what you write.

We are all descended from kings. You got to live your own life. Be your own man. — Carl Elias’s stepmother in Person of Interest TV series

John’s book marketing tip: I love this idea. We must all feel like we are worthy of being kings and queens and emperors and more. Market your book like you are the greatest author around, worthy of the attention, worthy of the sales, worthy of the impact your work can make on others.

Writers are the ultimate rulers. We are the ones who can truly change the world. We are the ones who can truly make a difference. We are the true rulers of time and space. Never forget that.