Forrester Research

Mobile Marketing in 2015 and Beyond

Video will only be getting hotter this year, especially on mobile. And, if your website isn’t mobile friendly, you will lose visitors and sales. And, finally, if you aren’t using other mobile tools (apps, push notifications, etc.), you will be missing a lot of new opportunities. Yup, it’s the year of mobile marketing! Shop.com’s mobile […]

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Video and Mobile: 2015’s Hot Marketing Tools

If you aren’t using mobile tools (apps, push notifications, etc.), you’ll miss new opportunities. Click To Tweet While video has been hot for over 10 years, it will only be getting hotter this year, especially on mobile. And, if your website isn’t mobile friendly, you will lose visitors and sales. And, finally, if you aren’t […]

Video Marketing: It Works – Rock It Via YouTube

If you are not using videos yet to market your books, audios, courses, speeches, and coaching, perhaps these stats and facts will help motivate you to get into action now: The chances of getting a page 1 listing on Google increase 53 times with video (Forrester Research). Sales pages with a video produce 132% higher […]

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Mobile Marketing Stat of the Day: April 21, 2014

Mobile Marketing Stat of the Day 57% of online U.S. adult smartphone owners who see ads in apps say the ads interrupt their user experience, and only 20% feel the ads are relevant to them. Source: Forrester Research World Smartphone Adoption Forecast, 2012 to 2017, Global – http://www.mediapost.com/publications/mobile-marketing-daily. What this means is clear: If you […]