John Kremer

Patricia Cornwall: On Life

My philosophy is simple. Keep your eye on the ball. Live life as if you mean it. — Patricia Cornwell, author Patricia Cornwell, author of the Kay Scarpetta crime novels, offers some great book marketing advice here: 1. Keep your eye on the ball. That means you need to stay focused not only when you are […]

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Book Rights Question: How Do I Sell Mass-Market Paperback Rights to a Thriller?

Book Marketing Question: How do I sell mass-market paperback rights to my new thriller, The List? — Martha Carr, author of The List John’s Book Marketing Answer: There are two basic answers to this question: 1. Sell the right directly to one of the major mass-market publishers of thrillers. You can easily find out who the […]

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John Kremer on Marketing: You Have to Act

One of the most important things about marketing is very simple: You have to act. You can’t sit on your butt and expect people to come to you. You have to create the word of mouth by doing publicity, giving talks, creating links on the Internet, creating relationships everywhere, and more. Then, and only then, […]

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If You Have Someone to Thank, Make Sure They Know

Always give thanks. Give lots of thanks. We are not alone. We have many people to thank, again and again. Make sure they know who they are in your life. Always give thanks. Give lots of thanks. We are not alone. We have many people to thank, again and again. Make sure they know who they are in your […]