Mama by Terry McMillan
The Mama Bestseller Video
When Terry McMillan’s first novel Mama was published in 1987, she wrote more than 3,000 letters to bookstores, colleges, chain stores, African-American groups, and other groups asking them to stock and/or promote her book. She offered to do readings wherever they would give her space. The response was so great that she ended up doing […]
Author Promotion: How Terry McMillan Got Her Bestselling Start
When Terry McMillan’s first novel Mama was published in 1987, her publisher only sent out press releases and review copies — their standard low-level effort for first-time authors. So Terry took the promotion into her own hands. She wrote more than 3,000 letters to bookstores, colleges, chain stores, African-American groups, and other groups asking them […]