Mobile Search Advertising

Mobile Marketing Stat of the Day: April 16, 2014

Mobile Marketing Stat of the Day By December 2015, mobile devices will account for 50% of all paid search clicks on Google (in the United States). Source: Marin Software’s Mobile Search Advertising Around the Globe: 2014 Annual Report — http://www.marketwatch.com/story/mobile-on-pace-to-surpass-desktop-paid-search-on-google-by-end-of-2015-2014-03-19 What does this mean for you? Not only must your website be mobile ready and […]

Mobile Marketing Stat of the Day: April 3, 2014

Mobile Marketing Stat of the Day In 2013, 19% of Google’s ad revenue came from mobile search ads (eMarketer). The share of Google paid search clicks from mobile devices rose to 34.2% in December 2013. In 2013, the average U.S. click-through rate of smartphones was 64% higher than the average desktop CTR. Source: Marin Software’s […]