Mobile Search Advertising

Mobile Marketing Stat of the Day: April 16, 2014

Mobile Marketing Stat of the Day By December 2015, mobile devices will account for 50% of all paid search clicks on Google (in the United States). Source: Marin Software’s Mobile Search Advertising Around the Globe: 2014 Annual Report — http://www.marketwatch.com/story/mobile-on-pace-to-surpass-desktop-paid-search-on-google-by-end-of-2015-2014-03-19 What does this mean for you? Not only must your website be mobile ready and […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.

Mobile Marketing Stat of the Day: April 3, 2014

Mobile Marketing Stat of the Day In 2013, 19% of Google’s ad revenue came from mobile search ads (eMarketer). The share of Google paid search clicks from mobile devices rose to 34.2% in December 2013. In 2013, the average U.S. click-through rate of smartphones was 64% higher than the average desktop CTR. Source: Marin Software’s […]