Mobile Marketing Stat of the Day
By December 2015, mobile devices will account for 50% of all paid search clicks on Google (in the United States).
Source: Marin Software’s Mobile Search Advertising Around the Globe: 2014 Annual Report — http://www.marketwatch.com/story/mobile-on-pace-to-surpass-desktop-paid-search-on-google-by-end-of-2015-2014-03-19
What does this mean for you?
Not only must your website be mobile ready and responsive, but you also have to think about your social media posts as well.
Now your social media posts should also be suitable for reading on a mobile device (smartphone or tablet).
If you’re using paid ads, your website now has to be ready to take the 50% of traffic coming via mobile devices.