publicity

Michael Levine: Ten Commandments for Dealing with the Media

A little story first: Michael Levine once sent out a great package for his book, Lessons at the Halfway Point (Celestial Arts). The package included three pages with cartoons at the top and some brief information about the book at the bottom. The fourth page was excerpted from Reader’s Digest, which featured a quote from […]

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Author Promotion: How Terry McMillan Got Her Bestselling Start

When Terry McMillan’s first novel Mama was published in 1987, her publisher only sent out press releases and review copies — their standard low-level effort for first-time authors. So Terry took the promotion into her own hands. She wrote more than 3,000 letters to bookstores, colleges, chain stores, African-American groups, and other groups asking them […]

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Radio Publicity: How to Be a Good Talk Radio Guest

1. Don’t meander. One of the big no-no’s of being a good guest is meandering. Get to the point fast. Rarely will you answer any question with more than two or three sentences. If you do, you’ll lose the audience and your host. One of the big no-no’s of being a good radio/TV guest is […]

Michael Levine: The Five Most Persuasive Words in English

According to media expert Michael Levine, author of Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke, here are the five most persuasive words in the English language. You Free Because Instantly New What words would persuade you? What words move you? Do you agree these are the five most persuasive words in […]