Seth Godin

Seth Godin on Telling Stories

Seth Godin: 19 Points of Advice for Book Authors

Guest Post by Seth Godin 1. Lower your expectations. The happiest authors are the ones that don’t expect much. 2. The best time to start promoting your book is three years before it comes out.Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility, and build the connections […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Seth Godin on How You Make People Feel

In a blog post many years ago, Seth Godin declared the following 98% rule: By a factor of three, what you do is not nearly as important as how it makes people feel. That’s a rule I have to practice more. Sometimes, in the hustle of day-to-day details, I forget the larger picture — which, in […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Keys to Crowdfunding Success

12 Keys to Crowdfunding Success

Key Tips for Crowdfunding Success Here are some key tips on how you should create and run a crowdfunding campaign so you get the funds you need (and possibly a whole lot more). Note: Go here for a list of 60 key crowdfunding websites where you can create any sort of funding campaign for whatever […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Rule One by Seth Godin

Seth Godin: Harper Lee and Two Mythical Promises

The following is taken from an email of Seth Godin (reprinted by permission): Harper Lee is a legend and a genius. She’s also the exception that proves the rule, twice. Rule 1: Your book will not be beautifully edited, it will not be lovingly hand sold, it will not be taught in schools across the […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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