Seth Godin

Seth Godin on Book Covers

In a blog post eight years ago, Seth Godin wrote In praise of a blank page. Here is what he had to say about book covers: “A friend just sent me a book he worked on. It’s a terrific book, but it has an astonishingly mediocre (if that’s possible) cover. I can just see how the cover […]

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Seth Godin on The Bestseller Effect

Here is a new article that Seth Godin shared via email. He makes some great points on how bestsellers are created. This is definitely worth reading: There are two markets for books (and music). The first market consists of grazers, collectors, or omnivores. They make the market happen. They read a lot of books. They visit the […]

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Seth Godin on Horizontal Book Launches

Reposted courtesy of Seth Godin I’ve explored a variety of ways to get to market with the books I’ve created over the last thirty years. I’ve self-published, worked with most of the major NY publishing houses, did a partnership with Barnes and Noble and another with Amazon — all as a way to solve the […]

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Seth Godin: How to Sell a Book or Any New Idea

Step 1 of Book Marketing Here is an excerpt from Seth Godin’s manifesto on selling books and new ideas. My friend Fred has a new book coming out and he was trolling around for new marketing ideas. I think he’d be surprised at this: Sell one. Find one person who trusts you and sell him […]