Storytelling

Increase the Impact of Your Marketing Through Storytelling

Guest Post by Monica Davis Humans have told each other stories for as long as they have walked the earth. Indeed, storytelling is one of the things that makes us unique. Oddly, the importance of this universal human impulse is often forgotten in business in favor of objective information and metrics. However, storytelling is a […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.

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Creating Relationships: Grow Up Together

The following story showed up in my Facebook timeline. It reminded me how important relationships can be in developing a story. In this case, the story is about three wild animals who grew up together and now have had an incredible relationship for 15 years: an American black bear Baloo, a lion called Leo, and […]