If you want to get publicity or sell people on your ideas — via a book, a talk, a webinar, a blog post, or social media, tell the story of a specific real-life example.
If you want people to be worried about global warming, don’t talk about global warming.
Too big. Too hard to grasp. Too hard to figure out how to help.
Tell the story of one lone polar bear cub who is losing its home as it melts around him.
We will respond to that.