telling a story
Want to Get Publicity? Tell the Story of a Real-Life Example
If you want to get publicity or sell people on your ideas — via a book, a talk, a webinar, a blog post, or social media, tell the story of a specific real-life example. If you want people to be worried about global warming, don’t talk about global warming. Too big. Too hard to grasp. […]
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.