Wall Street Journal
Six Steps for Getting National Media Coverage
Guest post by L. Drew Gerber Getting national media coverage in top print, broadcast, or online media can boost your business in ways that are hard to imagine. A single placement in a glossy national magazine is worth tens of thousands of dollars – sometimes a lot more – and not just in the value […]
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.
Joe Queenan on Books
As Joe Queenan noted in a recent Wall Street Journal essay (adapted from his book, One for the Books), My philosophy is simple: Certain things are perfect the way they are. The sky, the Pacific Ocean, procreation and the Goldberg Variations all fit this bill, and so do books. Books are sublimely visceral, emotionally evocative […]
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.