Skate to where the puck is going, not to where it’s been. — Wayne Gretzky, the greatest hockey player ever
Far too many book authors and self-publishers use outdated marketing ideas and techniques. Use what works, both the perennial things that work and the newest up-to-date techniques that work.
Book Marketing Tip: Don’t go for the sparkly things. Go for the things that actually work.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.
