This page features recent statistics about Amazon.com along with some tips on how to sell more via Amazon.com (9/15).
44 million people use Amazon’s Prime membership program (Consumer Intelligence Research Partners). That number is now more than double (2/19).
Amazon’s conversion rate among it’s Prime members is 74% (Millward Brown Digital).
Tip: One reason selling books on Amazon is so effective is that books are shipped free to so many regular Amazon buyers.
39% of online shoppers in the U.S. began product searches on Amazon in the third quarter of 2014. Only 11% began their product searches via search engines (Forrester Research).
Amazon has over 183,000 full and part-time workers as of June 30, 2015.
45% of Amazon’s unit sales were made by Marketplace sellers in the second quarter of 2015.
Amazon is took on the online crafts seller Etsy with its Handmade platform.
Amazon offers a trade-in program where you input the ISBN or name of the book (http://www.amazon.com/trade-in), click on the yellow Trade-In button, and see how much Amazon will pay you for the book. Then you answer questions about the book’s condition, print out a postage label, and send the book to Amazon.
Tip: Use Amazon’s trade-in program to sell extra copies of your book, old editions, damaged copies, returns, etc.