Sales Statistics and Tips

This page features recent statistics about along with some tips on how to sell more via (9/15).

44 million people use Amazon’s Prime membership program (Consumer Intelligence Research Partners). That number is now more than double (2/19).

Amazon’s conversion rate among it’s Prime members is 74% (Millward Brown Digital).

Tip: One reason selling books on Amazon is so effective is that books are shipped free to so many regular Amazon buyers.

39% of online shoppers in the U.S. began product searches on Amazon in the third quarter of 2014. Only 11% began their product searches via search engines (Forrester Research).

Amazon has over 183,000 full and part-time workers as of June 30, 2015.

45% of Amazon’s unit sales were made by Marketplace sellers in the second quarter of 2015.

Amazon is took on the online crafts seller Etsy with its Handmade platform.

Amazon offers a trade-in program where you input the ISBN or name of the book (, click on the yellow Trade-In button, and see how much Amazon will pay you for the book. Then you answer questions about the book’s condition, print out a postage label, and send the book to Amazon.

Tip: Use Amazon’s trade-in program to sell extra copies of your book, old editions, damaged copies, returns, etc.

John Kremer on

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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