Brian G. Johnson: On Creating a YouTube Channel Worth Following

In the video below, Brian G. Johnson describes how Nick Nimmin has grown his YouTube following fast!

In an extensive evaluation of Nick Nimmin’s channel, Brian breaks down all the things Nick is doing right. He outlines the seven things that have allowed Nick to add more than 78,000 subscribers to his channel in just one year. If you want to grow on YouTube in 2018 and beyond, then is is one video not to miss.

Here are the seven key things Nick is doing to grow his YouTube channel. You can grow your YouTube channel by following Nick’s example.

Message to market — Nick creates great-looking and great-sounding videos aimed at his target audience. His videos are short and snappy. His intros are short. He gets to the key ideas right away.

Video consistency — Nick uploads to his channel one video every week. He now uploads videos on Monday and Wednesday as well as live-streaming on Saturday mornings.

Channel branding — Nick creates a very memorable brand. His channel art is clear and consistent.

Video presence — Nick’s presence on camera is strong. Use a bulleted script, but keep it spontaneous.

Video discoverability — Nick identifies the keywords that his target audience is searching for. He creates video titles that are searchable and enticing to click on.

Video calls to action — Nick has many calls to action, such as: If this is your first time…start now by clicking on the bell notification. He also uses the power of an end card and a lower third to encourage viewers to subscribe. He also prompts viewers to respond to his videos.

Community outreach — Nick responds to comments on his videos as well as commenting on other people’s channels. He also uses Reddit to drive traffic to his videos.

Brian G. Johnson’s YouTube Channel with 20,900 subscribers

Nick Nimmin’s YouTube Channel: with 78,290 subscribers

Nick Nimmin on YouTube Marketing

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

Tags: , , , , , , , , , , , ,
Previous Post

The Billion Dollar Initiative for Book Authors (Book Marketing Tips)

Next Post
Digital Marketing Radio on Kindle Book Marketing
Author Tips Book Marketing eBook Marketing Internet Marketing Marketing Novels Social Media Videos, Audios, Podcasts

David Chesson: How to Launch a Book on Kindle