If you’re not doing something crazy, you’re doing the wrong things. — Larry Page
Larry Page, CEO and co-founder of Google, speaks quite boldly about how you accomplish things that matter. You have to do a few crazy things.
Now, while most book marketing activities are going to be boring, prosaic, by-the-book activities, once in a while you just have to take a flyer. Do something crazy.
Contact that one person you figure would never pay attention to you.
Try to book yourself on The Today Show.
Pitch a targeted magazine with a BIG audience.
Create and promote a viral YouTube video.
Produce an Internet meme.
Make a phone call to the President.
Write to the Pope.
Say a little prayer for your book — and, more important, for your potential readers.
Take a chance today.
Of course, I don’t think any of the above suggestions are crazy. I believe they are eminently practical and should be done when appropriate for your book.
Don’t settle. Do something today.