Mobile Marketing Stat of the Day
In 2013, 19% of Google’s ad revenue came from mobile search ads (eMarketer).
The share of Google paid search clicks from mobile devices rose to 34.2% in December 2013.
In 2013, the average U.S. click-through rate of smartphones was 64% higher than the average desktop CTR.
Source: Marin Software’s Mobile Search Advertising Around the Globe: 2014 Annual Report – http://www.marketwatch.com/story/mobile-on-pace-to-surpass-desktop-paid-search-on-google-by-end-of-2015-2014-03-19
Key takeaway: When paying for Google ads, know that many people will see your ad and respond or not from their mobile phones or tablets.
Consider where you send them when they click on your link. Make sure the destination website is mobile ready.