Mobile Marketing Stat of the Day: April 3, 2014
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Mobile Marketing Statistic of the Day #5

Mobile Marketing Stat of the Day

In 2013, 19% of Google’s ad revenue came from mobile search ads (eMarketer).

The share of Google paid search clicks from mobile devices rose to 34.2% in December 2013.

In 2013, the average U.S. click-through rate of smartphones was 64% higher than the average desktop CTR.

Source: Marin Software’s Mobile Search Advertising Around the Globe: 2014 Annual Report – http://www.marketwatch.com/story/mobile-on-pace-to-surpass-desktop-paid-search-on-google-by-end-of-2015-2014-03-19


Key takeaway: When paying for Google ads, know that many people will see your ad and respond or not from their mobile phones or tablets.

Consider where you send them when they click on your link. Make sure the destination website is mobile ready.

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .


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