As an author, reader, self-publisher, or publisher of books, you should subscribe to and/or read these book industry publications. Most of the email newsletters are free. You can learn a lot about publishing and book marketing by reading these newsletters.
These are also good publications to get a book review, an author interview, a book trailer, or other news about you or your book or your publishing company.
Shelf Awareness daily newsletter: http://www.shelf-awareness.com/contact.html. Shelf Awareness is my favorite daily email newsletter about and for bookstores, publishers, authors, and readers. It features industry news, new bookstores, author interviews, book reviews, new book trailers, and more.
Publishers Lunch daily newsletter: http://lunch.publishersmarketplace.com. If you would like to report a news item for the Publishers Lunch newsletter, please send the information to info@PublishersMarketplace.com. Their basic lunch newsletter is free. If you become a member of Publishers Marketplace, you automatically get an premium edition of the lunch newsletter.
Publishers Weekly magazine and enewsletters: http://www.publishersweekly.com/pw/corp/contactus.html. Book review submission guidelines: http://www.publishersweekly.com/pw/corp/submissionguidelines.html.
Alert: Be careful about being sucked into their self-publishing BookLife tract. They will try to sell you on buying your way into a feature (for just $149 your book cover and synopsis appear in front of thousands of book-sellers, librarians, agents, publishers, film producers and production companies). You want to EARN your way into a feature.
Publishers Weekly is the main book industry trade magazine. Although it has gone downhill some in the past few years, it’s still a useful read. They also publish free enewsletters: PW Daily, Tip Sheet, Global Rights Report, Must Reads, PW Select Report, Children’s Bookshelf, PW Preview for Librarians, Religion BookLine, and BookIt: http://www.publishersweekly.com/pw/email-subscriptions/index.html. When you sign up for any free newsletter, PW also offers you a free 4-week subscription to the main magazine.
Bookselling This Week newsletter: http://bookweb.org/news (from the American Booksellers Association). Send industry news and updates to BTW at firstname.lastname@example.org. Editorial masthead: http://bookweb.org/news/masthead. This weekly newsletter features industry news, bookstore news and features, author interviews, Shop Local news, and more.
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They got a 25% response rate to this simple pitch — without any follow-up phone calls!
You have to stand out. You have to intrigue media.