Don’t find customers for your products. Find products for your customers. — Seth Godin
Seth’s advice is so succinct. It’s much easier to find products for your current customers than to find new customers for products you’ve created (especially products you’ve created with no specific market in mind).
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.
