Seth Godin: On Finding Customers

Don’t find customers for your products. Find products for your customers. — Seth Godin

Seth’s advice is so succinct. It’s much easier to find products for your current customers than to find new customers for products you’ve created (especially products you’ve created with no specific market in mind).

Seth Godin on Finding Customers

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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