Social Media: Big Ain’t Us

Social Media Basket

Don’t put all your cards in one basket, especially not the social media basket.

Social networks change their terms all the time.

Facebook has. YouTube has. Pinterest has. Twitter has.

You can’t always rely on social networks for your sole source of traffic – unless, of course, you want to pay for it.

All of them are happy to sell you access to their members.

But even that could change. Some social networks are already favoring only big corporations.

Big ain’t us.

Don't put all your cards in one social media basket

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About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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