Writing a book always expands outreach and drives traffic to your website, blog, or association. The pages you write offer a promise not only to share your values and beliefs, but also to portray your public image. A book helps you to stand out in the crowd; plus a book brings in revenue for your nonprofit.
Although crowdfunding is a popular and trusted fundraising platform, a book can help you do the same. This article lists five ways how a book can boost your nonprofit as well as three key tips to leverage books into your nonprofit.
5 Ways Why Writing a Book Can Boost Your Nonprofit
1. You will be the talk of the town.
A published book helps you create media opportunities. In fact, many podcasts and blog creators will be interested in interviewing you as an author about your new book. The first step would be to identify media niches that might be interested as well as how to reach out to them.
2. You will have undivided attention to messaging.
Writing a book can help you to identify basic themes related to your mission which can then be used as core elements for upcoming speeches, reports, blogs, and social media posts. You own the court. Write motivational messages and solve problems. Show a sense of purpose your readers can relate to.
3. Books bring you money.
By making digital versions of the books free, you can collect thousands of emails that lead directly to new donors.
Another major way to get attention and make money from a book is using it to become a speaker. A book is seen as an invitation card to be a speaker. Your book will invite new opportunities for public speaking engagements at conferences and many events, which amplifies the spotlight on your nonprofit.
Book sales can also raise funds for an organization.
4. Break the label of lurking prejudice.
When you prove yourself as a credible person with authority and expertise, you can break all the misconceptions about your nonprofit and gain trust in the public’s eye. A book can show that nonprofits aren’t doomed by stereotypes of incompetence.
5. Pave a way to bring in new supporters and volunteers.
A book introduces your cause to potential supporters and volunteers. Sending your book to the right companies and organizations you’d like to partner with is a natural way to get your nonprofit in front of valued people. Supporters and volunteers will join you as long as they find you are a purposeful organization with a loyal mission and a pledge to benefit the public.
3 Tips to Leverage Books into Your Nonprofit
1. Build a professional website.
Attractive and engaging websites aren’t always recognized by audiences and don’t always rank at the top of search engine rankings. If your website has quality content but doesn’t rank, you still have some work to do. The returns you could get by working on improving traffic and rankings can be worth the investment.
Driving more traffic is significant, but what’s more important is elevating your organization’s reach among your target audiences. The first important thing you need to focus on is bridging the gap between exposure and credibility.
Make your organization’s goals clear. Answer people’s questions with total honesty. The question, “Why should I join your nonprofit organization?” must be answered. If you provide a valuable reason, your business is half done here. Whether your goal is to increase donations, boost volunteering opportunities, or see the impact your organization has on the community, make your goals clear.
When needed, get expert advice on your nonprofit website design and implement it to increase your credibility. Check out websites that reveal any required 3rd party integrations you need and will handle the scope of your project. Digital marketing can make your nonprofit website’s story more lively.
2. Weave a transformational story.
Always begin with something worth sharing. Deliver it with good storytelling. Connect to your audience with passion and generosity. Unleash your unforgettable story to make a lasting impression in the audience’s mind. Bottle up all the kindness and joy within the book and then deliver it.
Share a true story. Reveal behind the scenes activities within the organization. Or talk about a team worker’s contributions to keep the association running successfully.
Build street cred.
Writing a book can give you street cred as a thought leader, an informed opinion leader, and a go-to person in your field of expertise. Thought leaders are often regarded as trusted sources who inspire and engage people with innovative and fascinating ideas and who often turn those ideas into reality.
Gradually, thought leaders often create a dedicated group of friends, fans, and followers to help them make real change.
Writing a book helps to create personal satisfaction. In addition, a book can make a huge difference to your nonprofit.